AI Amplifies
Verified reference material, apps, decision tools, and a few things that just seemed fun. For people using AI to run a business, to run a life, or because they got curious and fell down a hole.
Everything here started as something we needed ourselves. Some of it got finished properly enough to hand to somebody else. Some of it is janky. We do not take ourselves or this topic too seriously. Our whole life is an experiment and this is no different.
Built by actual people. Not marketers, not an unattended AI, not faceless. When we do not know something, we say so.
Each one answers a single question well. More show up as we build them for ourselves.
128 recording devices, apps, and AI agents graded on one question: does audio reach an AI with zero manual steps? Includes two products that turned out not to exist, and the reason a household name only scores Viable.
Open the registerFour questions, one answer. A guided path through the five deciding rules that hands back a single recommendation instead of a comparison table you have to read twice. If the honest answer is the phone already in your pocket, it says so.
Answer four questionsCalculators, checklists, reference tables. Whatever comes out of client work or a late-night rabbit hole and survives our own use gets published here.
Reference material is only worth something when you can check it. These are the rules we hold ourselves to, in public, so you can hold us to them too.
AI Amplifies is an experimental funland from Dead Simple Digital, a sidetrack that turned into a think tank and ideation lab, run by Just Sturgis, some guy who spent four decades in spa and wellness. Seriously? Seriously.
Forty years running businesses in an industry with almost nothing to do with tech matters here for exactly one reason: everything published on this site breaks his own business long before it gets anywhere near yours.
Decades in creative work also comes with unsatiable curiosity. Inspiration is everywhere. Experiments are food and water. Mistakes are oxygen. The Capture Register exists because people kept asking what AI recording device he said he used, and because we needed to know which recorder would actually feed our own transcript pipeline. Every comparison we could find measured battery life, or whose affiliate video ranked best. So we scratched our own itch.
That was the first one. At this point we may as well have poison ivy. More to come.
If a tool here saves you an afternoon, that is the whole point.
We are not infallible. We get things wrong, and sometimes bad information lands on our desk and we repeat it. We are not too proud to fix it. Most of what we publish is a living thing.
Make a suggestion or a correction and, if you want the credit, leave your details and tick the box marked Blame me! and we will name you.